Dr Newson helps Holland & Barrett tackle menopause after winning TfL diversity campaign
Published: 29th January 2019
Holland & Barrett is helping to break the silence surrounding the menopause with an advertising campaign to run across London's transport network.
The campaign, aptly named "Me,No.Pause" will be seen in Holland & Barrett stores and across the Transport for London network as well as on digital screens at Canary Wharf, and will help reflect London's diversity by featuring women from all backgrounds, helping to drive a move away from harmful gender stereotypes.
By partnering with Transport for London, Holland & Barrett will be able to convey the message over 31 million journeys, helping to overcome the reality of the subject of menopause being the "last taboo".
Newson Health Menopause and Wellbeing Centre was founded by leading menopause specialist and GP, Dr Louise Newson, and officially opened in September 2018 by Liz Earle MBE. Created to help women receive the most appropriate, individualised treatment for their perimenopause and menopause, it has quickly become a centre of excellence, providing care to women of all ages, as well as running educational events for primary care clinicians.
Dr Newson is also the founder of the Menopause Doctor website, a free resource since 2017, providing the latest unbiased, evidence based information about the menopause and perimenopause for women as well as the most recent national and international menopause articles and guidelines for healthcare professionals. The website has been adopted by the Royal College of GPs (RCGP) as an official educational library aimed at patients and healthcare professionals wishing to learn more about the menopause.
Newson Health Research and Education is a not-for-profit organisation founded by Dr Newson, from which all profits gained from the organisation's activities, such as event sponsorship, delegate fees and speaker's fees, are invested back into the business.