Digital Media Expert Appointed COO of 'balance' Menopause Health App
Published: 20th January 2021
Digital media, integrated marketing and brand strategy expert, Gaele Lalahy, has been appointed Chief Operating Officer for progressive menopause health app 'balance', developed by leading menopause expert Dr Louise Newson.
In her former role, Gaele was a member of the Board at Panasonic UK, a worldwide Olympic and Paralympic partner, leading the company’s marketing communications. Speaking three languages, she led the global digital campaign for Panasonic during the London 2012 Games & set up Panasonic’s digital arsenal from the start. Passionate about tech innovation Gaele has worked with start-ups and brought a number of media first innovations to Panasonic, ultimately leading the most digitally advanced Panasonic subsidiary.
Gaele's impressive credentials also include having worked with Team GB, The Natural History Museum, The National Trust and the Raindance Film Festival to drive successful commercial partnerships. A French National Champion in Rhythmic Gymnastics, and with a passion for sports and tech, Gaele is a Non-Exec Director at the National Paralympic Heritage Trust and guest lecturer at King's College London.
Explaining her new post Gaele said "Balance is already such a good product that has grown organically in the last few months because it answers a genuine need. My role as the COO is to take it to its next stage and accelerate its adoption. First priorities will be app platform tech development to make sure we are ready to scale up; customer proposition based around holistic menopause care and support; customer acquisition to make sure we are the number one choice for women; and transition of the app to a sustainable commercial model.
"I am so energised in my new role of COO of balance. Our purpose is true and comes from a genuine realisation that the gap to helping all women who need menopause support and can’t find it is huge. The opportunities to make a difference to such a great number of women are immense, and the energy from all the people willing to help us in our mission is electric."
Having arrived from a large corporate environment, Gaele is particularly sensitive to the fact that last year 370,000 women had left, or were trying to leave, work earlier than they planned because of the impact of sub-optimal menopause support and treatment, and that a third of women had not received a correct diagnosis over a three year period.
"At an age when women could be at the height of their career, and gender diversity is at the top of corporate agendas, the subject needs to be seriously tackled" she stated, adding "the gap is huge, access to information is not only insufficient but also women have to fight through so much misinformation in this health and wellbeing space. With our team of world renowned GPs specialising in the menopause, and our health specialists from all walks of life, we want to cut through the noise and become the trusted source of evidence-based information and diagnosis to enable women to obtain a better management of their symptoms."
An impressive 50,000 women have already downloaded the app, enabling them to freely register their symptoms, download a health report and gain the confidence to go and see their GP to fast track diagnosis and treatment. "Our women have been asking more from balance and having listened to their feedback we are we are currently developing more services so that we can become a trusted partner, friend and supporter in their menopause journey.
Newson Health Menopause and Wellbeing Centre was launched in 2018 by leading menopause specialist and GP, Dr Louise Newson. Created to help women receive the most appropriate, individualised and holistic treatment for their perimenopause and menopause, it has quickly become a centre of excellence, providing care to women of all ages, both via remote consultations and in-person at clinics in Stratford-upon-Avon and Warwickshire.
A passionate and tireless campaigner for better menopause care for all women, Dr Newson has also founded the Menopause Doctor website, The Menopause Charity, the balance app, Newson Health Research and Education and written a best-selling Haynes Manual on Menopause.
The Menopause Doctor website is a free resource providing a huge amount of unbiased, evidence based information about the menopause and perimenopause for women and healthcare professionals. The site has been adopted by the Royal College of GPs (RCGP) as an official educational library for menopause. Visit www.menopausedoctor.co.uk.
The Menopause Charity was founded in 2020, with trustees including sustainable health expert Professor Matthew Cripps and media ambassadors Davina McCall, Lorraine Kelly, Liz Earle and Meg Mathews. The charity has many exciting plans to help women and their families and colleagues with the challenges caused by the menopause, including an educational website, professionally staffed helpline and fundraising for research activities. Visit www.themenopausecharity.org.
‘balance’ is a free app that was developed to enable women to track their symptoms, access personalised expert content, share stories and lots more. Get the balance app at www.balance-app.com.
Newson Health Research and Education is a not-for-profit organisation from which all profits are invested back into the business. A Confidence in Menopause educational platform has been developed specifically for healthcare professionals and can be found at https://www.fourteenfish.com/menopause/subscribe
The Haynes Manual on Menopause is a definitive guide to help women, their partners and families cut through the plethora of misinformation and take a straightforward look at menopause. Find out more at www.newsonhealth.co.uk/resources/menopause-manual.