It's here! - balance - the new menopause app that's designed to empower
Published: 9th July 2020
Today sees the launch of balance, a new menopause app from well-known GP and menopause specialist, Dr Louise Newson. balance provides free evidence-based and unbiased information, a health journal and community features, allowing people to take control of their wellbeing.
The release aligns with the 18th anniversary of the Women’s Health Initiative study which has caused misinformation and fear to impact menopausal health for a whole generation. In response, the app is designed to allow people to make informed decisions about what’s right for their bodies and undo some of the myths that are still prevalent today.
Dr Newson holds the Advanced Menopause Specialist certificate from the British Menopause Society, runs her own menopause clinic – Newson Health Menopause and Wellbeing Centre, and in 2019 published the Haynes Menopause Manual which is an Amazon bestseller.
Menopause affects all women and remains an area of health and wellbeing that is hugely underserved across the world. That’s where balance comes in, providing those in need with access to the information and support they deserve before, during and after the perimenopause and menopause.
As an indication of the scale of the appetite for a well-designed digital menopause product, pre-launch the app received over 5,000 sign ups from over 40 countries.
balance offers an extensive list of features, including…
- A journal where users can track their symptoms, periods, moods, nutrition, exercise and meditation.
- An abundance of expert content that is continually expanded by leading voices in the menopause field.
- The community section is where the sharing of stories, participation in experiments and treatment reviews (for both hormone replacement therapy and alternatives) take place.
- In their individual profiles users are able to add their own medication and health conditions, and download reports of everything they’ve been recording to take to their healthcare professional appointments.
Since inception the app has been shaped by ongoing input from its future users. Testing with menopausal women since the start of the design process in 2019, the balance team has been inundated with feedback from people with relevant experiences to share. By involving users each step of the way, every part of the product is informed by and designed for the real needs of the people it’s aiming to support.
Too many women are suffering needlessly due to the lack of good quality information available to them. This app will really help improve knowledge and enable women to enjoy their menopausal years. – Dr Louise Newson
Whilst conducting research, a staggering 70% of the people balance spoke to were unaware of perimenopausal and menopausal symptoms when they first experienced them. For some, the physical and mental symptoms can have a profound impact on their lives, including family, friendships and work, and this is why the support and education is essential. The app has been brought to market to ensure menopause is an opportunity, not an ending, by allowing people to take control of their health and bodies.
Newson Health Menopause and Wellbeing Centre was launched in 2018 by leading menopause specialist and GP, Dr Louise Newson. Created to help women receive the most appropriate, individualised and holistic treatment for their perimenopause and menopause, it has quickly become a centre of excellence, providing care to women of all ages, both via remote consultations and in-person at clinics in Stratford-upon-Avon, Warwickshire and Lymm, Cheshire.
A passionate and tireless campaigner for better menopause care for all women, Dr Newson has also founded the Menopause Doctor website, The Menopause Charity, the balance app, Newson Health Research and Education and written a best-selling Haynes Manual on Menopause.
The Menopause Doctor website is a free resource providing a huge amount of unbiased, evidence based information about the menopause and perimenopause for women and healthcare professionals. The site has been adopted by the Royal College of GPs (RCGP) as an official educational library for menopause. Visit www.menopausedoctor.co.uk.
The Menopause Charity was founded in 2020, with trustees including sustainable health expert Professor Matthew Cripps and media ambassadors Davina McCall, Lorraine Kelly, Liz Earle and Meg Mathews. The charity has many exciting plans to help women and their families and colleagues with the challenges caused by the menopause, including an educational website, professionally staffed helpline and fundraising for research activities. Visit www.themenopausecharity.org.
‘balance’ is a free app that was developed to enable women to track their symptoms, access personalised expert content, share stories and lots more. Get the balance app at www.balance-app.com.
Newson Health Research and Education is a not-for-profit organisation from which all profits are invested back into the business. A Confidence in Menopause educational platform has been developed specifically for healthcare professionals and can be found at https://www.fourteenfish.com/menopause/subscribe
The Haynes Manual on Menopause is a definitive guide to help women, their partners and families cut through the plethora of misinformation and take a straightforward look at menopause. Find out more at www.newsonhealth.co.uk/resources/menopause-manual.